Featured · Architecture
May 2026 · 8 min read
Designing multi-tenant SaaS on Supabase without regretting it in year two
A practical guide to tenant isolation, RLS strategy, and the trade-offs that quietly compound as you scale.
Insights
Field notes from the studio.
Practical writing on software architecture, product development, AI, and business automation.
AI
When to actually use an LLM in your product
Cutting through the hype: where language models earn their place, and where a simple rule wins.
Apr 2026 · 6 min
Product
The 4-week discovery playbook for internal tools
A repeatable process for turning messy operations into a shipped system.
Mar 2026 · 7 min
Automation
WhatsApp-first booking flows that don't feel like a bot
How we design conversational flows that customers actually finish.
Feb 2026 · 5 min
Engineering
Choosing between Next.js and TanStack Start in 2026
A calm look at the two SSR options — and how we pick.
Feb 2026 · 9 min
Business
How much should custom software actually cost?
A pricing framework for owners who want to invest without overbuying.
Jan 2026 · 6 min
Ops
From spreadsheets to systems: a migration checklist
The steps we walk every operator through before writing a line of code.
Jan 2026 · 5 min
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